Cannavan Transport
Logo • Identity • Promotional Products
Cannavan Transport is a company that specializes in safely and reliably transporting cannabis products. They focus on security, compliance with laws, and professionalism. Their drivers are well-trained and background-checked, and they use advanced vehicles with GPS tracking, surveillance, and temperature control to ensure the cannabis is transported securely and stays in good condition.
The Request
"Our company wants a logo that suits our industry and is not attractive to children. We’re looking for a classy, unique design that stands out but avoids using cartoons or anything appealing to kids. Our goal is to build a reputation for secure cannabis transportation, with employees trained in firearm use and other security measures."
Ideation Begins
Colors:
Utilize a color palette consisting primarily of greens, greys, and black to align with the industry and convey the brand image. Experiment with different shades and combinations to find the optimal balance between elegance and impact.
Typography:
Choose fonts that complement the classiness and sophistication of the brand. Consider clean and modern typefaces that exude professionalism and readability, ensuring legibility even at small sizes to maintain logo integrity across various applications.
Iconography:
The design should incorporate an iconic element or symbol that represents the brand. The icon should be unique, easily recognizable, and convey the values of reliability, professionalism, and exceptional service.
Simplicity:
Focus on a clean and minimalist design that captures the essence of Cannavan’s vision. Avoid excessive details or overly complex shapes, allowing the logo to remain easily recognizable and versatile across various platforms.
Reliable:
Can be counted on to perform consistently and meet expectations without frequent failures or errors.
Unsuitable for Children:
Geared towards a more mature or specific demographic that doesn't align with the preferences of children.
Recognizable:
Stands out and can be readily identified or remembered due to specific characteristics, features, or associations.
Modern:
Sleek lines, contemporary typography, and cutting-edge design elements reflect commitment to staying current and relevant in today's dynamic landscape.
Secure:
Forward-looking, innovative approach that is relevant to the current cultural and societal context.
Professional:
High standard of conduct and performance which aligns with established standards, principles, and the expectations of the industry.
Core Identity Keywords
Mood Board
The moodboard for Cannavan reflects a professional and secure atmosphere. Images showcase professionals and well trained employees, emphasizing the importance of safety and responsibility. Dominant colors are grays and greens, conveying a sense of reliability and trustworthiness and the cannabis industry.
Concepts
The Final Logo
Concept number one was chosen by the client. The design suggests motion, making it energetic and engaging, while the leaf shape represents the industry and product. The green and grey colors create a harmonious and balanced look, symbolizing growth, reliability, and modernity. The use of sans-serif fonts adds a contemporary and sophisticated touch that fits well with the cannabis industry, setting it apart from competitors. Designed as a badge, it exudes authenticity, credibility, and professionalism.
Brand Style Guide
Promotional Products
