Living NOW
Logo • Brand Asset Guide • Website • UX • Merchandise
Living NOW is your go-to resource for healthier living and supporting local businesses. As a community collective, it brings together brands and resources focused on well-being, offering natural, organic products and wellness tips. From wholesome recipes to helpful guides, Living NOW provides everything you need for a balanced, mindful lifestyle. Join us on the journey to holistic well-being and community support.
The Request
"We’re launching a blog and recipe site focused on natural living, organic food, and wellness, and we need a clean, modern, and professional logo that reflects freshness, health, and harmony. We’d also welcome any creative marketing suggestions and ideas for website design. We look forward to your input!"
Ideation Begins
Colors:
Green symbolizes nature, health, and organic living, while grey adds a touch of professionalism and sophistication. Experiment with different shades to find the perfect balance, creating a visually pleasing and harmonious color scheme.
Typography:
Choose a clean and legible typeface for the brand name "Living NOW." Consider using a modern sans-serif font that conveys a sense of freshness and simplicity while ensuring the text remains easily readable.
Iconography:
Create a unique and recognizable icon to accompany the text. The icon should reflect the website's focus on natural living, organic food, and wellness. Strive for a design that is visually appealing, memorable, and aligned with a clean and modern style.
Simplicity:
Focus on a clean and minimalist design that captures the essence of Living NOW's mission. Avoid excessive details or overly complex shapes, allowing the logo to remain easily recognizable and versatile across various platforms.
Recognizable:
Easily identified or distinguished due to distinct characteristics or features which stand out and readily acknowledged or remembered.
Easy to Read:
Clarity and simplicity take center stage, with clean fonts, uncluttered layouts, and a design ethos that ensures effortless readability.
Clean:
Simplicity, minimalism, and a lack of unnecessary elements emphasizing a sleek, clutter-free and straightforward appearance.
Modern:
Sleek lines, contemporary typography, and cutting-edge design elements reflect commitment to staying current and relevant.
Contemporary:
Forward-looking, innovative approach that is relevant to the current cultural and societal context.
Professional:
High standard of conduct and performance which aligns with established standards, principles, and the expectations of the industry.
Core Identity Keywords
Mood Board
The mood board captures the essence of a vibrant and health-conscious community hub. Imagery reflects a tapestry of local business, diverse individuals engaged in well-being activities, and a bounty of organic, natural products. Colors are fresh and earthy, echoing the commitment to holistic living.
Sketches
The Final Logo
Sketch number two was chosen by the client for further development. This design features a modern circular leaf icon with a green-gray color palette that conveys a fresh, eco-friendly, and contemporary identity. It's a versatile emblem suitable for various applications, from digital platforms to product packaging. This logo not only reflects a commitment to nature but also speaks to a modern audience with an appreciation for simplicity and style.
Brand Asset Guide
Website
I designed a modern blog with a clean, intuitive layout that focuses on visual appeal and easy navigation. The minimalist design, with plenty of white space, lets food images stand out. Recipes are neatly organized by categories like breakfast, dinner, and dietary preferences. The responsive design ensures a smooth experience on desktop, tablet, and mobile devices.
Promotional Merchandise
